ABOUT US
Chloe's Jewellers & Repairs - Since 1923
A family-owned business for over 100 years, serving the high streets of Cambridgeshire, Hertfordshire, Leicestershire, Essex and Norfolk with high quality Jewellery sales and repairs.
Our story began in 1923, when Cecil Percival Page opened 'CP Page & Sons' on Regent Street in Cambridge, with a second branch in Great Yarmouth also being added later. In 1960, CP Page & Sons began to supply stock to wholesalers, and by 1969, had started manufacturing their own jewellery.
Later, with Cecil's five sons now in-charge of the family business, they continued with success for many years, until 1984, when the brothers decided to part ways.
One of the brothers, Stuart Page, continued in the jewellery trade, creating Stuart M Page Ltd, focusing solely on manufacturing. He dedicated himself until to his business until 1997, when he passed away.
Our current owner Mark Page then took over operations, continuing the family business and his father Stuart's legacy. He later renamed the business 'Chloe's' after his daughter.
Cecil Page stood proudly outside his Cambridge shop, 1925
The decision was then made to return to retail, as it had been so many years ago at CP Page & Sons.
Our first modern shop was opened in 2004 under our former name 'Tres Belle Jewellery', in the Cambridgeshire town of St Ives, providing a wide range of jewellery and in-store repairs. Then in 2010 we closed down our factory to fully focus on retail, birthing the modern Chloe's which we know today.
Our original St Ives shop, which was formerly known as Tres Belle Jewellery. Pictured here in 2008 (Cred. Google Maps)
In 2018 the second Chloe's branch would open across the fens in Wisbech, Cambridgeshire. From there we continued to grow and open new branches, with Saffron Walden and Royston opening in 2020, Thetford in 2022, Melton Mowbray in 2024, and finally March in October 2025.
In 2023, we made a long-awaited return to jewellery manufacturing, opening a larger premises in Wisbech, giving us the ability to once again produce our own jewellery, which you will find in all of our shops today.
From our humble beginnings, now over 100 years ago, Chloe's Jewellers & Repairs continues to grow and adapt, providing the same high-quality service that had built the family business all those decades ago.
The modern Chloe's Jewellers & Repairs in St Ives, our 'flagship' and longest-running branch. Pictured here in 2021.
